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​Nhut Nguyen

Writing Portfolio

​​To write is to express oneself. But it might be more than that. The wise Lana Del Rey once said: "Words are the last form of magic", I do believe in the magical power of languages and words: To express feelings, to convey a message, to tell a story, to let the world know what matters.

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Call 

(+84) 902673700

Email 

LinkedIn

  • LinkedIn

Working experiences

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June 2013 - Nov. 2016

2! Magazine — Entertainment Editor

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Nov. 2016 - Apr. 2019

Traveloka — Senior Story Copywriter

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Sep 2020 - Present

Gojek — UX Writer

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May. 2017 - Present

Kim Dong Publishing House — Book Author

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​Traveloka's Tet Campaign

​Role: Project leader, Copywriter

In 2018, Traveloka Vietnam’s partnered with Danang Tourism Board to launch a Tet campaign to display the beauty and hospitality of Danang City and Danang International Airport. The video was rolled out before Tet to capture the festive and longing for family mood. Traveloka also gave out thank you gifts as a gesture of appreciation for the airport staffs who  their duty first during Tet holiday.

Traveloka is a leading Southeast Asia online travel company that provides a wide range of travel needs in one platform, enabling customers to create moments together with their loved ones. Traveloka offers flights, hotels, trains, flight + hotel packages, attractions & activities, connectivity products, airport transports, and buses.

Copywriting

​​Two and half years of work, more than 1000 taglines.

Passport to Cities

​Role: Copywriter, Content creator

Passport to Cities is a part of Destination Marketing program from Traveloka to connect with customers in the inspirational level. It’s a guide book for travellers with relevant and inspirational contents about traveling destinations.

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Traveloka Summer Campaign

Role: Copywriter

​With this campaign, Traveloka wanted something different from what they had been doing. Traveloka's Story Lab started to create a wordplay concept for this OOH campaign. We used humor, trendy topics, relatable questions to spark customers' curiosity and spark conversations.

​Video Content

​Role: Script writer, Copywriter, Video editor

​Hygiene Videos

​​Role: Copywriter, Content creator

​Magazines & Publications

My work has been published on well known media in Vietnam: 2! Magazine, Zing.vn, Hoa Hoc Tro, Saostar, Dep Magazine. Kindly click photos to see the links.

Other projects

​GoViet - A Year In Review

Role: Project lead, Copywriter

A Year In Review is an in-app content project to celebrate a milestone of GoViet in Vietnam. It's not just the time to reflect but is also a chance to show the company's appreciation to their users. A Year In Review gained a huge engagement for GoViet app.

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UX Writing for Kudova

Kudova is an app to help you manage multiple loyalty memberships in one place. Shop at Kudova's partners, earn Kudo points and exchange for rewards.

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My books

​Kim Dong Publishing House

Black and White Star in Circle

Content Strategy

​Project for Vietcetera

In 2019, Vietcetera shifted their content from English to Vietnamese. They wanted to design a new content strategy to fit their business goals and target the right audiences.

Vietcetera is a multi-platform media company for millennials and Gen Z in Vietnam.

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