Nhut Nguyen
Writing Portfolio
To write is to express oneself. But it might be more than that. The wise Lana Del Rey once said: "Words are the last form of magic", I do believe in the magical power of languages and words: To express feelings, to convey a message, to tell a story, to let the world know what matters.
Working experiences
June 2013 - Nov. 2016
2! Magazine — Entertainment Editor
Nov. 2016 - Apr. 2019
Traveloka — Senior Story Copywriter
Sep 2020 - Present
Gojek — UX Writer
May. 2017 - Present
Kim Dong Publishing House — Book Author
Traveloka's Tet Campaign
Role: Project leader, Copywriter
In 2018, Traveloka Vietnam’s partnered with Danang Tourism Board to launch a Tet campaign to display the beauty and hospitality of Danang City and Danang International Airport. The video was rolled out before Tet to capture the festive and longing for family mood. Traveloka also gave out thank you gifts as a gesture of appreciation for the airport staffs who their duty first during Tet holiday.
Traveloka is a leading Southeast Asia online travel company that provides a wide range of travel needs in one platform, enabling customers to create moments together with their loved ones. Traveloka offers flights, hotels, trains, flight + hotel packages, attractions & activities, connectivity products, airport transports, and buses.
Copywriting
Two and half years of work, more than 1000 taglines.
Traveloka Summer Campaign
Role: Copywriter
With this campaign, Traveloka wanted something different from what they had been doing. Traveloka's Story Lab started to create a wordplay concept for this OOH campaign. We used humor, trendy topics, relatable questions to spark customers' curiosity and spark conversations.
Video Content
Role: Script writer, Copywriter, Video editor
Hygiene Videos
Role: Copywriter, Content creator
Other projects
GoViet - A Year In Review
Role: Project lead, Copywriter
A Year In Review is an in-app content project to celebrate a milestone of GoViet in Vietnam. It's not just the time to reflect but is also a chance to show the company's appreciation to their users. A Year In Review gained a huge engagement for GoViet app.
UX Writing for Kudova
Kudova is an app to help you manage multiple loyalty memberships in one place. Shop at Kudova's partners, earn Kudo points and exchange for rewards.
My books
Kim Dong Publishing House
Content Strategy
Project for Vietcetera
In 2019, Vietcetera shifted their content from English to Vietnamese. They wanted to design a new content strategy to fit their business goals and target the right audiences.
Vietcetera is a multi-platform media company for millennials and Gen Z in Vietnam.